“IT IS IMPORTANT TO GIVE BACK.” – ???

We’re pretty sure someone important has said that before. With everything we know about over tourism and its affects on nature we gave back to the community in 2013 producing all the design collateral, marketing material, and branding graphic design for ‘Sustain Tahoe’ and their ‘Eco Tourism Expo.’

When coming up with the branding concept for Sustain Tahoe we had two main objectives. Capture the visual essence of sustaining, plus give homage to the indian heritage from its founders. With Sustainability always in the back of our minds when we recycle something, we used this symbol of recycling arrows and a custom indian inspired version of the font whitney, we made a compelling brand that still is relevant.